Networking Notes for Newbies

Networking Notes for Newbies

You probably really want to make the most of it, because you’ve heard that networking is a great way to build your business.


Here are some of my suggestions to help you prepare as you get started on your networking journey:

Plan ahead

Just as if you were going to a meeting or a job interview, you should prepare for the event. Think about why you’re going and what you want to get out of it. Are you looking for introductions to people in a particular industry, or a mover and shaker in the community, or both?


Take the time to sit down and write out your goals. Maybe you want to connect with three people or just one. Be clear about what this event means for you.

Look your best

I know this is kind of obvious, but planning for your networking events extends to your appearance. You want to look professional, approachable and confident. It should go without saying that you look clean (this includes fingernails and shoes) but what you wear will make a difference. I don't expect trades people to wear a suit and tie, but I would be slightly disappointed if a financial advisor went in flip-flops and a t-shirt.


Wear clothes that are comfortable and make you feel confident.

Take too many business cards

Business cards are memory holders for the people you meet. Bring more than you think you’ll need. It’s better to have leftovers at the end of the night than run out and apologize for not having a card to exchange.


Keep your business card in a cardholder. If you have them in your wallet or pocket, they’re likely to get bent, and that won't make a good impression at all!

Rehearse

If you haven’t been to many professional meetings, rehearse your introduction. Practice with your partner or even your dog. Smile, make eye contact, a firm handshake and say your name. Make it automatic, so it’s one less thing to worry about.


Then write down a two- or three-line personal elevator pitch. Include your company name and maybe one aspect of your business. Don’t use jargon and keep it short. Just enough to create a memory for the other person.


Quick Hint: Try to come up with something imaginative when sharing what you do. Think of the question "What do you do for a living?" It's not an excuse to say "Realtor" or "Insurance Agent". That's your job title. Come up with something that starts with "I help [ideal customer] with [pain point/problem/opportunity]".

Listen

This is super important. You’re there to build rapport and make connections. You don’t have to sell anything, so keep your stuff brief and listen to the other person. Ask questions and be interested.


Active listening is a great skill to develop and if you’re an introvert or shy, it takes the pressure off you to create the conversation!


What tips do you have for newbies at networking?

Steve Black

My passion is to help small businesses get access to the systems, tools and resources to help them get better referrals, better customers and have better businesses.

Join the conversation...

View Details
- +
Sold Out