As a small business owner, marketing your company and services can be expensive and time-consuming. That’s why word of mouth is often touted as the most effective form of marketing.

Are you looking to grow your business but don't know how? Networking is essential for small business owners and these networking strategies will help.

If you can match your value with their needs, you can create a win-win situation that leads to a long-lasting relationship beneficial to both of you. 

It’s called an elevator speech because you get to share what you do in a short amount of time and in such a way, that the person you’re talking to can’t help but say… "Tell me more”.

Your business’ success will depend on the communication you have with your customers. They should be able to relate to you and feel that you share their values. One way to accomplish this is through your origin story.

In business, stories can play a significant role in shaping the way we perceive brands, products, and services. In this article, I’ll explore the power of stories in business and how they can be used to drive your success.

Confidence when networking  is important for building relationships. It doesn't matter whether you're an introvert, an extrovert or the average person who is somewhere between the two.

Being a good listener is a skill that is necessary in all areas of our lives. For our family, in business, and while out networking. It's important to really hear what someone is saying to us, and then make an appropriate response.

By understanding why you struggle with networking, you can better explain it to those extroverts in your life. And, should you be inclined to make changes, realize why it’s happening and challenge yourself to make the effort.

You need a steady stream of content to run a successful online community, and there are five key types of content you can use.

Creating an ideal referral profile helps you to focus your referral marketing activities to get more sales. Otherwise, you’ll find yourself wasting time and energy.

Sometimes you don’t feel like putting yourself out there, and there’s a networking event that you have to attend. You’re zoomed out, but you have to go.

We spend our childhoods being told to never speak to strangers but then discover, as we grow up, we need to do just that, repeatedly. 

There is no doubt that connecting with more people will increase your network, but this means more than just following you on social networks or having someone sign up to your newsletter.

With the rise in people working from home and other remote locations, "Zoom"ing has become a way of life.

You've decided on your first networking event. How do you feel? Excited? Nervous?

It’s a vibrant community that’s flexible and meets the needs of its fans and customers.

Having a circle of supportive, motivating, and challenging connections is going to help you achieve your goals in life. 

On average, we form an impression about another person in less than 10 seconds. Of course, this means that other people form an opinion about us in the same amount of time.